George S. Day is the Geoffrey T. Boisi Emeritus Professor at the Wharton School of the University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute, and the Founder and co-Director of the Mack Institute for Innovation Management.

He has been a consultant to numerous corporations such as General Electric, IBM, Metropolitan Life, Unilever, E.I. DuPont de Nemours, W.L. Gore and Associates, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, Agilent and Medtronic. He is also the past chairman of the American Marketing Association. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change, and competitive strategies in global markets. He has also served on 10 boards of directors for non-profit organizations and for-profit companies.

Dr. Day has authored 19 books in the areas of marketing and strategic management. His most recent are Strategy from the Outside-In: Profiting from Customer Value (with Christine Moorman), 2010, Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013, and See Sooner-Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (with Paul Schoemaker), 2019.

Awards

Dr. Day has won 10 best article awards and one best book award, and two of his articles were named among the top 25 most influential articles in marketing science in the past 25 years. Other notable honors include:

• 2020: Sheth Medal, given every two years for distinguished contributions to marketing and strategic management.

• 2017: William L. Wilkie, Marketing for a Better World award

• 2011: Selected among 11 “Legends in Marketing”

• 2003: Sheth Foundation award

• 2003: AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award

• 2001: Mahajan Award for career contributions to strategy

• 1996: Paul D. Converse Award

• 1994: Charles Coolidge Parlin Award